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If you commission turnstone.tv to make a bespoke video, cd-rom or dvd, these are the steps the production will follow: consultancy / proposal / quotation Some clients know exactly what they want, others appreciate more input from us. Our experience of what works - drama (with actors), documentary (with or without a ‘famous’ presenter), interview-driven / voice-over with pictures / humour / montage, etc - and what doesn’t, for any target audience, is brought into play. We produce a detailed proposal, outlining the project’s objectives, discussing the options, and suggesting the most cost-effective and creative solution. Clients often find this useful when they need to explain our proposal to others within their organisation. And, for now, all this is free. commitment The budget and deadline are agreed - and will be met. research This is the most important stage of the production. We discuss, research and generally analyse the messages to be communicated with the client, reappraising the proposed outline, taking on board the various constraints concerning season, availability, experience and the confidence/abilities of participants, plus the opportunities suggested by the locations etc. before developing a script and shooting schedule. script The script is the blueprint for the project, and it’s rewritten as often as is required. Only professional presenters, actors and voice-over artists are given lines to say. Interviewees are just given bullet points. They’ll be coached to deliver natural, convincing soundbites on the day. The script also describes the pictures and the music., so everyone reading it can visualise the whole programme from start to finish. shoot Bigger budget productions are shot on BetaSP or DigiBeta, with a full crew. For smaller budgets, modern DV cameras produce broadcast-standard results - and sometimes this less intimidating approach can make life easier for the people being filmed. In certain circumstances smaller cameras also allow for more creative filming. assets Most programmes need more than just video. Animations, graphics (sometimes from a client’s own Powerpoint slides), music (specially composed or from our extensive library), archive stills or video, and professional voice-overs are all individually approved by the client before the final edit. editing Again, according to budget, we either edit on an AVID computer (or something even more powerful if required) at a facility convenient for client visits, or on our own Titanium Laptops, which can produce much the same result but have the advantage of portability. So we can bring the edit to the client for approval (and we can even do the entire edit at the client’s premises if it helps). distribution/transmission We handle the printing of the programme onto tape, disc or server, foreign language versions, standards conversion for overseas use, cassette and CD box liner printing etc. as required. | ||
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